Marketing
marketing
Why do architects remove your files from projects? Learn how to create BIM libraries
There is a paradox in the world of digital construction. The manufacturer invests a lot of resources in creating BIM libraries that look stunning — you can see every screw, material texture and 3D logo on them. The marketing department is proud because the object looks like a photo. Meanwhile, the architect, after downloading such a file... immediately deletes it. Why? Because in BIM “prettier” often means “worse”.


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