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Marketing

marketing

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marketing

Why Without Full Data Ownership You Lose Control of BIM Strategy

In the era of digital transformation, data is the new currency. As a manufacturer, you invest huge resources in the digitization of products, including the creation and distribution of BIM libraries and the generation of traffic. But have you ever asked yourself a crucial question: What happens to these assets if you decide to switch technology providers tomorrow?

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Marketing

marketing

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sales
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Why do architects remove your files from projects? Learn how to create BIM libraries

There is a paradox in the world of digital construction. The manufacturer invests a lot of resources in creating BIM libraries that look stunning — you can see every screw, material texture and 3D logo on them. The marketing department is proud because the object looks like a photo. Meanwhile, the architect, after downloading such a file... immediately deletes it. Why? Because in BIM “prettier” often means “worse”.

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PIM systems

pim-systems

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Why is not updating BIM libraries a threat?

BIM catalogs of your products are downloaded once, and then they probably live a life of their own in hundreds of projects. If in the meantime you change the parameters of your products, and the information about this does not reach the engineers, the risk is transferred directly to the construction site. In this article, we show you why a passive approach to BIM updates can be costly — and how to effectively prevent it.

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Marketing

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sales
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BIM marketing strategy — BIM marketplace or your own BIM platform?

Manufacturers often face a difficult choice: quickly achieving reach through BIM marketplaces or full control of their own platform. Before you make a decision, check how it really affects your BIM strategy.

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Sales

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BIM in public procurement and tenders — how to prepare libraries?

For the manufacturer of the construction sector, public investment is a gold mine. However, the road to them is riddled with legal pitfalls. Read the article and find out what to do for your products to be chosen.

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Sales

sales

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Digital product passport, ESPR and carbon footprint in AEC and BIM

Read our article and find out how regulations introduced by the European Union such as the Ecodesign for Sustainable Products Regulation (ESPR) will affect the construction industry.

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Marketing

marketing

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marketing
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marketing

How to run a digital BIM marketing campaign for construction manufacturers?

Using BIM in marketing is not just a way to reach designers with your products. It is a strategic tool for building relationships, collecting valuable user data and optimizing the product offering based on the real behavior of architects and engineers. In this article, we show how effective product promotion through BIM can be.

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Sales

sales

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marketing
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BIM automation in n8n and AI in the sales of building materials

Manufacturers of building materials often do not know how to collect and turn data about the use of their products into a competitive advantage. Read the article and learn how collecting data from Revit and automating BIM processes will help you accelerate your sales and gain a real market advantage.

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Sales

sales

sales
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sales
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Increase sales with 3D product configurators in the Revit plugin

It is the manufacturers who best know their portfolio and the rules for the correct selection of product systems. Therefore, to increase sales, they should provide access to this knowledge to designers who place their products in investments. Read our article and learn how to do it with the configurators in the Revit plugin — a modern strategy for selling building materials.

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